Start-up companie dysfunctional marketing

Start-ups don't fail on ideas. They fail on dysfunctional marketing.

The thing is...

Graphs, numbers and pitch decks can only take you so far. At some point in your start-up cycle, you need a brand, a compelling story and a go-to-market strategy. That’s where start-ups misstep. But we don’t.

VISION

How you get the word out matters. A lot.

Paying a big agency to turn your idea into a brand isn’t possible for most start-ups. So, you end up getting bits and pieces of your brand done in different places – with different people.

The result is a mess. And messes don’t make for good numbers.

At Band of Gypsies, we give you a coherent and powerful brand with the same strategy and creative minds that you would get at a big agency. We offer a fast, collapsed approach that gives you what you need to go to market – without a lot of fluff. And when you make your first billion, we’ll be happy to give you the fluff, too.

What you need to spread the word. The right way.

START-UP BRAND PACKAGE

For a fixed-fee, we'll give you a coherent brand with a story no one else is telling – and the assets you need to spread the word:

• Brand positioning

• Brand look and feel

• Brand tone of voice

• Logo design

• Website

• Social template

• Brand guidelines

MEASUREMENT

VISION

And if you need more, we can do that, too.

GO-TO-MARKET STRATEGY

Going to market is nuanced and very different from one start-up to another. We can advise you on what you need (and what you really don't). We may recommend one or more of the following:

Eco-system development

Awareness strategy

Influencer strategy

Social planning

Brand launch video

Mini campaign development

Content creation

Product demos

Tracking

Brand supervision

Reputation management